PATRONOS
Álvaro Hidalgo
Alexandra Ivanova
Coordination
Elena García
ADVISORY COUNCIL
Amaia Casteig
Corporate and Project Director of the OAT Group (Treatment Adherence Observatory) being responsible for the strategy at corporate level and leading the five Solution Areas around Adherence, Chronicity and Patients, with consultancy and execution of research and consensus projects, Educational or Patient Support Programs, awareness campaigns, training, events and communication.
Graduated in Business Administration and Marketing, with Masters in Management and Marketing in the Pharmaceutical Industry, Healthcare Digital Marketing, Access and Relations with Health Administrations, and Executive MBA in Pharmaceutical Industry and Biotechnology.
I have developed my professional career within the Pharmaceutical Sector, starting in the Pharmaceutical Industry and, subsequently, focusing on Services. Specialized in Strategic Marketing (including blended and international) and Project Management, highlighting my expertise in Patient Support Programs and Government Affairs- Market Access.
Antonio J. García Ruiz
Doctor of Medicine and Surgery from the University of Malaga. Professor at the University of Malaga since 1991. Master in Health Economics, Health Management and Pharmacoeconomics by the Universitat Pompeu Fabra, Barcelona 1999-2001, where he is also Associate Researcher at the Centre de Recerca en Economía i Salut (CRES). He has been an external advisor to the Spanish Medicines Agency. He is currently Director of the Chair of Health Economics and Rational Use of Medicines.
Coro Egaña Cabeza de Vaca
Senior Analyst in Strategic Foresight and Narratives. Law graduate with the added value of over 20 years of experience as a Corporate Communications, Marketing, and Market Development Executive in leading companies in their respective sectors, both nationally and internationally: Shell, Sanitas, Grupo Zeltia/Pharmamar, Remy Martin/Cointreau – Krug, Televisa.
Expert in opening new markets and developing R&D+I projects with multilateral organizations: BID, BEI, Banco Mundial. Multicultural education and professional development across seven different market sectors, creating value and providing consulting for organizations at the Board, Executive, Presidential, and Shareholder levels. Skilled spokesperson and crisis manager, facilitating and managing interactions and leading international teams.
David Centeno
David Centeno, CEO of Health OneClick, is a recognised expert and passionate about technology, data and artificial intelligence, describing himself as a ‘Tech & Data Lover’ and ‘Early Adopter’. In addition to leading Health OneClick, David is a partner and founder of several companies focused on data-driven digital transformation, applying artificial intelligence not only in healthcare, but also in sectors such as mobility and transportation, with a common focus in all of them ‘the value of data’. Among his prominent roles, he is a member of the Board of Directors of the Big Data & AI Cluster of Madrid and is part of the Gaia-X Spain Health Working Group.
Eduardo Magallanes
Independent Director and Founder of Taurus Management Consulting LLC and ReEvol Advisors S. de R.L. With 30 years of experience in Life Sciences, he has led and transformed organizations across the Americas and Europe, holding executive positions at Johnson & Johnson, Bristol-Myers Squibb, AbbVie, and Bayer AG, managing P&Ls with multinational scope.
Author of the book and podcast “Liderazgo al Cuadrado” (Leadership Squared) and a speaker on topics such as leadership, organizational culture, and management. Eduardo holds a degree in Business Administration from Universidad Iberoamericana and an MBA from Thunderbird School of Global Management. Additionally, he has completed studies at Harvard Business School, INSEAD, and Sagardoy Business & Law School.
Fabrizio Checchia
International expert in health policy, with a specific focus on the financial sustainability of healthcare systems, funding for innovative treatments, and the development of vaccination programs.Ignacio del Corral Gonzalo
Foresight expert and specialist in Strategic Intelligence, Strategic Foresight, and Futures. Colonel in the Army Intelligence Corps. Senior analyst at the Ministry of Defense. Included in Forbes’ list of the best foresight experts in Spain in 2023. Professor of Strategic Intelligence in the Department of Intelligence and Security at the War College. He has provided training in foresight and prospective analysis in various national and military intelligence sectors. General Director and founder of the Group for Intelligence, Analysis, Security, and Foresight (GIASP Strategic Foresight SL). Director and instructor of the Advanced Course in Intelligence and Security. Lecturer in the advanced intelligence course for the Armed Forces at the Higher Center for National Defense Studies (CESEDEN), as well as at several national and international universities.
Indalecio Corugedo
42 years as lecturer at the Complutense University of Madrid (1974-2016). Visiting Professor at several universities: London School of Economics (UK), Boston University (US), ESC Dijon (F) ESC Pau (F), Leeds University (UK). Director of short films at ENEBRO SL (1982-1999). Theatre director at ENEBRO TEATRO (2002-).
Jorge Mestre-Ferrándiz
Economist. Economic consultant. Associate Professor at Universidad Carlos III de Madrid. Former Director of Consultancy at the Office of Health Economics, London UK.
Juan Oliva Moreno
Economist. Professor of Fundamentals of Economic Analysis. Universidad de Castilla – La Mancha. Former President of Asociación de Economía de la Salud.
José Luis Sánchez Chorro
Pharmacist. Associate Director Pricing Market Access at Gilead Sciences. Former Deputy Director of Pharmaceutical Management of the Extremadura Health Service.
María del Mar Luque Fernández
Specialist in Intensive Care Medicine, Regenerative Medicine and university expert in Medical Genetics. She has a postgraduate degree in Physiological Aging Medicine and a master’s degree in Traditional Chinese Acupuncture and Moxibustion. She is part of the Intensive Care Medicine team at the Hospital Virgen de la Victoria in Malaga and has an important research and dissemination work.
“Awarded with the European Award 2022 in Intensive Care Medicine”.
Currently, she combines her clinical activity with the position of head of investor relations within the Smart Meeting business network.
Margarita Alfonsel
Expert in Medical Technologies, with 35 years of experience in the business sector, having held various leadership positions at the Spanish Federation of Healthcare Technology Companies, including the last 23 years as Secretary General, the highest executive position, and 16 years as Secretary of the Board of Trustees of the Technology and Health Foundation, a foundation she co-founded in 2007. She was also a co-founder, along with the Ortega Marañón Foundation, of the Inter-University Chair in Technology, Health, and Society in 2023, serving as a link between the academic world and industry. She stepped down from these responsibilities in February 2014.
Marta Trapero Bertran
Professor and researcher, Department of Economics and Business, University of Lleida. Former president of the Health Economics Association.
Modesto Martínez Pillado
Primary care. Manager Quality Management in the Organizational Structure of Integrated Management of Pontevedra Salnes.
Pedro Alsina Mier
Bachelor’s Degree in Pharmacy from the University of Barcelona
Diploma in Marketing and Sales Management from IDE/CESEM
Postgraduate in Environmental Audit Formulation from the Polytechnic University of Catalonia
Expert in Public Policy and Government from the University of Alcalá de Henares
He began his professional career in 1987 working as a community pharmacist in various pharmacies.
In 1990, he entered the Healthcare Technology market as a Sales Representative at 3M Spain in the Hospital Supplies Department. Later, in 1994, he was appointed Marketing Specialist and Technical Advisor.
Since 1997, he has been working in the field of vaccines, holding various positions in Marketing, Sales, Access, and Institutional Relations at Pasteur Mérieux MSD, Aventis Pasteur MSD, Sanofi Pasteur MSD, and Sanofi Pasteur.
He is the author of more than 40 publications related to vaccines in various media outlets (print media, specialized journals, biotechnology dissemination magazines, etc.).
He has taught classes in various Master’s programs as an Associate Professor in several business schools (IE, EADA, CESIF, ESAME) and also in universities (Complutense University of Madrid, University of Santiago de Compostela, UIMP, San Pablo CEU, University of Castilla-La Mancha, and Carlos III University)
Pedro Gómez Pajuelo
Health Economist, former Secretary General of the ONT, former Deputy Director General of Pharmacy, civil servant of the Ministry of Health on leave of absence.
Pedro Melo Lopes
Former Member of Parliament of the Assembly of the Portuguese Republic, he was coordinator of the Parliamentary Health Committee and member of the Subcommittee on Global Health, responsible for health and migration and inter-parliamentary cooperation for global health challenges with a focus on sustainability and resilience of health systems.
Visiting Professor in the area of health policy at the Universidade Católica Portuguesa.
Medical doctor with a background in health management and health economics and policy.Pedro Novás Rodríguez
Managing Partner at Canda Health Solutions. He holds a degree in Business Administration and Management, complemented by three specialized master’s degrees: one in Business Creation and Management, another in Clinical and Healthcare Services Management, and a third in Health Economics.
With over 20 years of experience in the healthcare sector, he specializes in value creation and strategic management. His career in healthcare began in 2001, holding executive roles in the economic and financial areas of prestigious institutions such as Son Llàtzer Hospital, Sant Joan de Déu Hospital, and the Balearic Health Service. Since 2018, he has focused on strategic consulting, promoting efficiency and innovation in healthcare organizations.
Santiago Alfonso
Director of Acción Psoriasis. Vice-president of Foro Español de Pacientes. Vice-president of UNIMD (association of people with chronic immune-mediated inflammatory diseases). Member of Comité de Ética de Investigación Clínica del Hospital Universitario Parc Taulí de Sabadell.
Victor V. Vázquez
Entrepreneur in the education and training sector. Founder and CEO of get brit!, partner of Wimba Robótica and Céfiro Sports Academy. Managing Director of the IBU business school, advisor to various training companies, advisor to the Solimat occupational accident insurance company and, above all, father of Bruno.